Our Mission

A Brand Born Out of The Pursuit of Recovery.

Recovery in all forms.

We create quality products that help tell a person's story, and inspire others to pursue recovery in whatever that may look like. We built this mental health and wellness brand so anyone in any form of recovery has a brand that they can associate with and be in alliance with. It’s through this brand, that you can share your testimony and be proud of your pursuit of recovery. This brand is our story and a part of our recovery. Join Project X and be a part of the alliance.